Why Brands Need Video Content Analytics Today

Video analytics is a technology that observes and analyzes recorded content to convert real-time data into actionable insights. Intelligent video analytics for security systems perpetually observe video footage using specialized artificial intelligence and machine learning technologies. These technologies are incorporated into systems that automatically identify detrimental and abnormal events.

This ensures that video security systems can identify and monitor a range of security-related objects and stimuli without human intervention. For instance, video analytics systems can automatically detect and track moving objects, persons of interest, restricted items, and unexpected objects. They can also alert staff members to situations that require immediate intervention.

The capability of video content analytics systems to assess whether stimuli in live surveillance footage constitute potential hazards or threats is achieved through the deployment of rule-based algorithms. Within the framework of an ‘if/then’ decision tree, software applications will methodically present and respond to a series of inquiries in accordance with the established logic. CCTV analytics systems can efficiently monitor live footage by extracting individual frames and analyzing them sequentially. The footage related to the tree above is continuously analyzed by rule-based algorithms, which document any changes by generating intelligent metadata.

This circumstance facilitates deep learning in video content analytics, thereby further enhancing threat detection capabilities. Artificial intelligence tools will ultimately detect patterns within data, which will then be utilized to guide the operation of surveillance systems. Within the domain of closed-circuit television (CCTV), it is essential to recognize that multiple types of video analytics require thorough consideration. License Plate Recognition (LPR), Facial Recognition (FR), Occupancy Counting, and Object Detection are among the most prominent examples of these technological advancements.

The process of detecting and retrieving license plate information from moving vehicles is conducted through License Plate Recognition, employing a combination of Optical Character Recognition (OCR) software and video analytics technology. The algorithms employed in video analytics analyze the attributes of each object detected by the camera, including its dimensions, shape, and motion. It is imperative to perform this procedure to evaluate the probability that the target is a vehicle.

A wide range of applications can be implemented utilizing facial recognition imagery. In cases where they serve as access credentials, they may be used to control entry to high-security areas. They can also be used to observe the structures of known perpetrators.

In the realm of commercial security and building management, video surveillance analytics have catalyzed a substantial transformation in the approaches contemporary enterprises use to tackle these challenges. Support teams within most large enterprises can leverage video content analytics to enhance their threat detection and incident response capabilities, as well as to extract valuable data insights.